If you are writing a book you would obviously want to sell it. Although your main intent for writing may be to show people your work, you would still want to sell your book well. This is because one of the most obvious ways to see if your book is really good is if it sells well. But selling a book is easier said than done. Especially if you are a Self-Published author. There are so many factors that affect the sale of your book. Is your book going to do well in the current economy? Will it work well in today’s popular culture? Is it any good at all? These are just some of the questions that you ask yourself on the day you release a book. It is common that that you will feel some anxiety before you release a book. But don’t worry here are some overlooked steps that will undoubtedly help you sell your book.
· Make a marketing plan months before you write the book
Although it might seem weird to make a marketing plan so early in the book writing process it is always good to have a set plan before you start out. That way you already know how you will conduct your book campaign. You should also know your target market, that way there would be no confusion on who you are going to sell your book to. Making your target market too broad might confuse potential readers what your book is really about. Thus as early as possible, it is always good to recognize the best target market for your book.
· Do your marketing before you release your book
One of the most frequent mistakes that writers make is that they only bother to market their book once it is finished. This is a big mistake because the time you spent writing your book could also be the time spent marketing your book. There are so many ways that you can market your book even whilst you are writing it. One way is to market it to family and friends. As insignificant as it may seem your family and friends form a nucleus of fans that will continue to support you through thick and thin. They will stand by your book no matter what and could be counted on to spread word of your book’s merits no matter what. Word of mouth marketing is best suited for this and is quite effective in the long run. Especially if it is paired with Social Media tools.
The fact that you are a self-published author means that you don’t have the support of a traditional publishing house. Which means that the more marketing you get done the better. Which is why it is a good idea to create your own Blog where you can posts your book. You can even hire someone who can manage the site for you. The good thing about this set-up is that you don’t need to spend too much to keep it afloat. And the more your blog site stays afloat the more publicity your book will get.
· Don’t overlook the importance of the good old bookstore!
Because of the modernization of the marketing industry, most people tend to think that bookstores are an outdated concept. That they are not as efficient as the online retailer services being offered nowadays. But this is not so. A good number of people still feel that bookstores have a certain charm that more modern services lack. It tells of a time where you had to go to the bookstore yourself and look for the book. This in many ways speaks to people who look back to those days with fondness. Selling your book to bookstores may not be as efficient as selling it through Amazon but it has a very good chance of getting you a good fan base of book lovers in the future.
· Polish your writing skills
Although this may seem obvious, some writers especially self-published writers have sub-par writing skills. Because there is a difference between just wanting to be a writer and having the necessary skills. So before you go and spend a fortune self-publishing your book make sure that your writing skills are up to task. You are not doing yourself any favors rushing into the book writing process without the needed writing skills
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