Promote your Book on a Shoestring Budget! Here’s how you do it!

Promoting a book as a self-publishing author can be a difficult prospect. Not only are you expected to know the ins and outs of book marketing, you are also expected to fund the book promotion yourself. And unless you have a small fortune on hand, this will be very difficult for you. But don’t be discouraged though. There are still a lot of options for you to promote your book despite lacking in funds. Here are some great ways to promote your book despite being on a shoestring budget

• Assess your promotion needs

Before you go out and get a billboard or TV advertisement for your book, you should be able to assess what you really need. Sure you can follow the usual course of splurging on advertising services that are way too expensive for you or you can assess what you truly need for your book promotion. Remember that that your main intent is to spread word of your book at a shoestring budget, thus expensive advertising techniques is out of the question. Take time in assessing your book’s promotion needs. That way you don’t need to guess and not spend too much on needless advertising.

• Be honest about your budget

One of the most difficult things to face when you promote a book is the budgeting aspect of book promotion. When it comes to book promotion you should always be honest about your budget. Don’t lie to yourself and say that you have more in the bank. Write it down and don’t be embarrassed at how little you have. By being honest about your budget you can be realistic about what media form you can advertise in. If you have only a hundred dollars to spend on your book promotion then you should fit your book promotion to your budget. Remember that although money makes things easier when it comes to promoting a book, it is not a necessity.

• Use the Internet for your book promotion campaigns

The Internet is a great equalizer when it comes to advertising. This is because the internet is a constant part of our lives nowadays. Wherever you go the internet is present. And it is by far one of the most popular methods of communication. There is also the fact that the internet is a cheaper alternative to large scale advertising methods such as billboards or television advertisements. It is also quite affordable. You can posts advertisements through Facebook and tweet about your book through Twitter.  Book promotion through the internet is relatively easy to do. All you really need is do is take the time to consistently posts about your book. You can also cultivate your fan base by keeping in touch with your readers. The internet is a truly powerful tool and it would be such a shame not to use it.

• Book reviews are priceless

One of the most important things to take account of is the effectiveness of book reviews. This is because readers usually need to be convinced on the merits of a book. Thus a good review, especially from a famous author of the same genre is priceless. You have a lot of options when it comes to book reviews. Take the time to send copies of your manuscript to fellow authors. Some may not respond, but the more you send out, the better the chances of your book getting reviewed. Just remember that the more well known the author, the more effective the book review will be.

• Create a blog site

One of the best ways to cultivate a good fan base is creating your own blog site. Blogging has become a very potent form of advertising in the past few years. Well-known companies have been known to hire bloggers to use and advertise their products through their blog sites. This is why you should create a blog site for your book. Blogging about your book and your journey as a writer will make you more relatable to your readers and allow you to keep in touch with them. You can also sell your book and other marketing services through your blog site.
All in all the most important thing about book promotion is the amount of work you are willing to put in. Having a big budget can be useful, but hard work will truly mean the difference between failure and success.