6 Effective Tips on How to Increase your Book’s Discoverability!

As a self-publishing writer you are expected to conduct your own book marketing. This is because you are not affiliated with any traditional book publishers. This in a way can prove to be an advantage, because you do not need to conform to the strict qualifications of book publishers. But it can also be difficult if you do not have the proper knowledge of book promotion. One common mistake that some self-publishers commit is that they tend to ignore the discoverability aspect of book promotion. Which may lead them to losing chances in selling their books in the future. Here are 6 effective ways to increase your book’s discoverability.

• Create a strong internet presence

In today’s market you can’t really conduct an effective book promotion without a stable internet presence. You can have your book in a multitude of bookstores but if you lack a strong internet presence you will be surprised at the lack of publicity it has. Which makes a strong internet presence a necessity. There are many ways you can do this. One way is to advertise your book through the internet. You can use social media as a platform and advertise your book through Facebook. Using social media sites you can broaden the scope of your books discoverability and influence.

• Use Social Media Extensively

Social Media is by far one of the most effective ways to make your book more discoverable. This is because social media gives you a reach greater than any other form of media. By advertising your work on social media sites you are already making your book so much more discoverable. As stated earlier you can advertise your work through Facebook. Through there you can posts advertisements of your book and even ask friends to feature them in their own accounts. That way you can advertise your work without even spending anything. You can also use other social media sites like Instagram and Twitter to spread images and word of your book. You can even create a book trailer and upload it through YouTube and related sites. All in all when it comes to using Social Media, the more time you spend on it the more effective your book promotion will be.

• Create a blog for yourself

Nowadays one of the most effective ways to introduce a product to the public is to blog about it. In a way bloggers are becoming more and more influential in this day and age. Which is why creating an author blog for yourself is an effective way to do this. Try to chronicle there certain aspects of your book, such as your writing process and your inspiration for your story. This way you can show readers your journey as a writer and what it took to get it published. This will show readers that you are a truly legitimate author that cares about writing. You can also befriend your potential fan base and communicate with them through your blog. All in all your blog will dramatically increase your book’s discoverability.

• Make your book search engine friendly

The internet is basically one of the most effective ways to get information today. And this includes finding books. Which is why when it comes to book discoverability it is important that your book is search engine friendly. Search engines usually follow SEO or search engine optimization wherein keywords are used to make your book more accessible to the search engine. Thus the more your book advertisement has these keywords the easier it is to find. It is a good idea to hire an SEO specialist or at least get good advice on SEO. This will undoubtedly help your book promotion efforts.

• Sell your book through online retailers

Although there is a certain charm to bookstores, online retailers are still the most efficient and effective way to sell your book. With online retailers interested readers don’t need to go to go out and look for books in bookstores. With online retailers like Amazon and EBay you can buy your book online and just wait for it through mail. It is very efficient and countless people count on it for their book buying needs.  You can sign up with these online retailers and sell your book and other marketing services there.

• Have your book reviewed

One way to improving your book’s discoverability is by having it reviewed. You can have your book reviewed by multiple people or better yet by a well-known author of the same genre. This will increase your book’s reputation and ultimately increase its discoverability. You can have positive reviews posted on your author’s blog or you can use them in your book trailers. All in all book reviews are very effective when it comes to book promotion.