Tips on How to Promote your Book as a Self-Published Author

The book promotion aspect of book publishing is extremely important. This is because your ability to sell your book reflects on how well you do your book promotion. This is why you should take full responsibility of your book marketing. This is even more important if you are a self-publishing author. If you are a self-published author you would usually lack the support of less established book publishers. Thus book promotion should be taken very seriously. Here are some great tips on how to promote your book as a self-published author.

• Take a low risk, high reward outlook on book promotion

One of the most important things to remember when you conduct a book promotion is to remember that book promotion takes a lot of money. And because you lack the support of more established publishing houses you are expected to pay for the book promotions yourself. This will make things difficult for you, unless you find a cheaper yet effective way to promote your book. You should adapt this mentality when you start on your book promotion process. Having this mentality will help you to increase your book promotion’s effectiveness and save you money.

• Use the internet extensively

When it comes to advertising the internet is the great equalizer. Through the internet you can conduct a book promotion with the least trouble possible. This is because the internet provides you with advertising opportunities that costs you next to nothing. Thus it is a perfect example of a high reward, low risk form of advertising. You can use the internet to spread word of your book with various internet sites. For example you can conduct a book promotion by creating a book trailer for YouTube or other similar sites. You can also use the internet to create a rapport with fellow authors. Having a good relationship with other writers gives you the chance to have a greater influence range.

• Try online retailing

One of the biggest challenges an author can face is the fact that bookstores are notoriously cautious when it comes to self-published books. You can wait for months to have your book accepted, but there is still no guarantee that your book will be accepted. Which is why it is important that you have an alternative way to advertise and sell your work. One such way is to sell your book online. There are a good number of online retailers that will not only make the process more profitable, but more efficient. You can sell your book through online retailers like eBay and Amazon and you will be surprised at how effective online retailing is.

• Use Social Media

As it was stated earlier the internet is one of the most effective ways to promote your book.  And amongst them the most effective is social media. This is because social media is one of the most popular aspects of the internet in this day and age. There are a myriad of social media sites that can help you in your book promotion. One great example is using your Facebook account to spread word of your book. You can use your account to spread word of your book through Facebook friends. You can also spread your book’s influence range by posting advertisements about your book through the internet. You can also posts pictures and book promotion blurbs about your book through sites like Instagram and Twitter. Through Instagram you can tell your book writing journey while at the same time you can posts pictures of your book to show readers your book writing story.

• Create an author blog

One of the best ways to promote a self-published book is to create an author blog. Author blogs give you the chance to promote your book and create a fan base for yourself as an author. In a way your author blog is a great launch pad for your book. You can posts advertisements through your blog. You can also write articles about your book and reach out to readers and fellow authors. You can also sell your marketing services through your blog.
All in all you should remember that as a self-published author the success of your book promotion truly depends on how hard you work and the amount of time and resources you put into it.