6 Factors that Influences Whether your Book Sells or Not

Self-publishing a book is unpredictable at best. This is because there are so many factors that affect how your book will sell. And just forgetting or ignoring one of them could lead your book to lose any chance of becoming popular. Which is why it is very important that you recognize these factors and how they affect you. Here are some factors that can influence your chances of selling your book.

• Fan Base

Having a pre-existing fan base may mean the difference between your book selling or not. This is because a fan base gives your book a strong foundation. A good fan base is always a good source of book sales and their loyalty is far stronger than mere fair weather fans. True fans will stay loyal to your work despite bad reviews. In a way your fan base is your greatest asset as a writer. They are your greatest supporters and critics, because they are fully invested in your work. This is why you should do your best to establish a strong and devoted fan base. One way of doing this is to create a reputation as a writer long before you release your book. You can contribute to magazines that are related to your work. You can also create fan fiction for well-known novels in your favorite genres. All

• Book Appearance

Although the saying don’t judge a book by its cover is true, your book’s appearance does matter when it comes to sales. This is because your book’s appearance is the very first thing a potential buyer will notice. If the book’s appearance is pleasing to the eyes, potential readers would most likely try to see what your book is about. Thus your book’s appearance is the bait. This is why you should pay special attention to your book’s cover page. You can hire a professional to create your book cover. It may be a bit pricey, but remember that it is better to invest on making your book more attractive, because this may be the difference between your book being sold or not.

• Advertising

Good advertising is critical if you want your book to sell well. The more media coverage your book receives, the better. You can follow traditional advertising techniques such as magazine ads and television commercials although they are quite costly. There are also alternative ways that you can advertise your book. You can use social media to spread word of your book. Examples of this is using Facebook and Twitter to get readers interested in your work. You can also create your own blog site to spread word of your book and even sell through it.

• Book Distribution

Aside from your book content this is probably the most important factor. How you distribute your book will directly affect your book sales.  Which is why it is very important that your book distribution method is effective. Luckily you have a good number of distribution options you can choose from. You can distribute your book through the traditional retailers such as bookstores and book fairs. If you find it unsatisfactory you can also sell your books through online retailers like Amazon and eBay. You can even sell your books through your own blog site.

• Timing

Timing when used in the context of book selling means the best time to sell your books. There is really no fool proof way to know when the best time to release your book is. But one good tip is to time your book according to its respective genre. For example you can release a romance novel on February and expect it to sell better than on march.

• Content

This is the most important factor when it comes to selling your book. It may be good in every regard but should your book fail this requirement, it won’t sell. This is because the content is why readers bought your book in the first place. It is what will establish you as a writer. It is also what will get you fans and have them coming back for more. So if you want your book to truly sell you should practice your writing and make it as unique as possible.